No digital marketing course would be complete without a search engine optimization section. If you are not yet familiar with the term, search engine optimization is the process of getting your content to show up when people search for terms related to your business. We cover content creation, backlink generation and a variety of on-site SEO tactics that boost your results even higher. We cover the latest methods and show you how to avoid Google penalties that could destroy your profit margins.
Although search engine optimization is a fantastic marketing strategy, you won’t always get the results you want overnight. Pay-per-click advertising or paid search lets you get your message in front of the right audience the second you launch your campaign. We take you by the hand and show you how to target keywords that increase your odds of earning a sale.
Getting traffic to your website is a powerful way to increase your bottom line, but it’s only the start. Find ways to increase your conversion rate if you want to get the most from your time and money. When you enlist our training team, they show you the exact steps you can take to increase your conversion rate. You then get higher profit margins without increasing the number of visitors coming to your website.