On the 17th and 18th of April, the AMP Conf took place in Tokyo, Japan. The event is for developers to dive into topics within AMP (Accelerated Mobile Pages). Please find the takeaways of the AMP Conf in Tokyo:

• Create AMP stories that can appear in the search results
• Now possible to have custom JavaScript in AMP
• AMP story ads can be managed via the Adwords Ad Manager
• Tools to make stories are makestories.io and Newsroomstudio
• There is an plugin for AMP stories
• With AMP for email you’re able to send interactive emails
• Possible to have a checkout system in AMP
• The amp-list now provides infinity scroll
• Possible to dock a video
• Possible to have a floating navigation where the navigation only appears when the users scrolls up
• To apply with GDPR regulation, AMP has now also the user consent flow
• Possible to add autosuggest features
• Optimize AMP
• Tool to test AMP
• Tool to test AMP for email
• Via Cloudflare it’s possible to have the AMP pages directly under your own domain instead of google.com/amp
• InEventos have their whole site in AMP

Interesting tools

• Google Web Designer
• Bannersnack
• Adobe Animate

Support with AMP

Having AMP pages significantly improves the loading time, and therefore it has a positive impact on revenue, rankings, bounce rate, and conversion rate. Interested to create an AMP version of your site or particular pages? Please reach out so we can support you during this process for an efficient implementation.